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I dont want to disappoint my followers with inconsistency! Im very picky with the companies I choose to work with, and Im starting to see the benefits of synergy throughout my platforms. For example, Saviano explains, she has been invited to join the LikeToKnow.It/RewardStyle program as well as ShopStyleCollective , which allow her followers to get outfit details and shoppable links sent to their inboxes just by liking a photo of hers on Instagram. She describes the relationship as a great way to stay true to my own style, while also monetizing along the way. Im happy, my followers are happy its a win-win all-around! Tutman says that she hadnt thought about the potential business opportunities that could arise from her Bachelorstyle, but after the show, Ive been receiving some cool clothes in exchange for Instagram publication. Ive worked with a few brands ever since the show has been airing and am looking forward to working with more in the future! She now counts Clothing by Owl, Charmosa Swimwear, AmiClubwear, Karch Creations, AYH Jewelry, BootayBag, Tribe Boutique, Coco Reef, and others as brands for which she now serves as a style ambassador through social media. I choose brands based on whether or not I feel like our styles are compatible, Tutman says. I want to make sure Im representing who I am accurately, so I dont tend to agree to partnerships with brands that wouldnt depict my personal style well. I feel like that would be doing a disservice to myself and also to the brand. What I enjoy the most [regarding brand collaborations] is the opportunity to help advertise for local brands, because its important for me to do my part to support the local economy. And Tutman adds that while she is still a registered nurse , shes also working as a stylist for photo shoots and as a personal shopper, specializing in makeover packages for clients in the greater Bay Area and nationwide.
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Mikayla Arrington has always known two things: she loves for fashion and she has always wanted to attend the University of Nebraska-Lincoln. Arrington is a freshman textiles, merchandising and fashion design major, who recently created a YouTube channel consisting of her own video-blog (vlog). The purpose of her vlog is to discuss fashion, with a slight emphasis on lifestyle and travel. Because Im a fashion major and thats what I love, Im going to be doing a lot more videos on that than on lifestyle, Arrington said. Arrington said she recognizes everyone has a different style and a different financial situation, especially because most of her audience consists of college students. She said she takes these things into consideration when planning her vlogs, especially when it comes to her fashion-based videos. Arrington said she knows there are countless vlogs on YouTube just like hers that produce the same content. But she said she found an edge for her channel: trend-forecasting. Trend-forecasting is the ability to predict what fashion trends will be popular for the upcoming season. Trend-forecasters are able to translate runway fashion into streetwear for average people. I think it would be really cool to do videos where I talk about upcoming trends that Im seeing, Arrington said. She will do this by discussing fashion shows and trends around the world and explaining how her viewers can incorporate those elements into inexpensive pieces of clothing for everyday use. Arrington said she has never seen anything like this on YouTube, which is why she hopes it will bring more subscribers her way. People always ask for trends, and no one ever does it because its a hard thing to talk about, Arrington said. But if you identify it as one of your strengths, you might as well pursue it. Along with her passion for fashion, Arrington has a zeal for travel. A trip to France last summer was part of what inspired Arrington to launch the lifestyle portion of her YouTube channel. Once Arrington graduates, she said she hopes to move to Los Angeles and pursue a career as a full-time YouTuber. After doing my first video it kind of clicked; I realized I really want to be a YouTuber, Arrington said. Before realizing her YouTube dream, she discovered get the facts a passion for the business side of fashion while participating in Distributive Education Clubs of America (DECA) during her senior year of high school. DECA is an organization that helps prepare students to be successful in the business field once they graduate from high school and college. DECA holds annual conferences where workshops and competitive events are available for students to participate in. Arrington competed in two different categories: Apparel and Accessories Marketing and an individual project called Fashion Merchandising Promotion Plan.
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